What the hell happened to Ryan Trahan's Youtube channel in June 2022?
Learn how he acquired as much subscribers in 1 month (+2.5M) that what he acquired in the previous 3 years
Ryan Trahan, a popular YouTuber with over 12 million subscribers (as of March 2023), made something unique in June 2022 when he acquired a staggering 2.5 million subscribers in just one month (what the hell?!). This was a remarkable achievement considering it took him almost nine years to acquire his previous 7.6 million subscribers.
So, how did he do it?
In this article, we will delve into the five key strategies that made his “One Penny Challenge” a massive success and analyze how Ryan managed to pull off this incredible feat.
The One Penny Challenge series
First, let me give you a bit of context. In June 2022, Ryan Trahan embarked on a 30-day challenge called the “One Penny Challenge”. The objective of the challenge was to travel across America with just one penny and use it to trade up to something of higher value, with the ultimate goal of delivering this penny to MrBeast. Ryan vlogged his daily journey, documenting every step of the way and sharing it with his viewers on YouTube in a 30 videos series.
Now that you know what I’m talking about, let’s dive into the five strategies Ryan followed & that made “The One Penny Challenge” a huge success.
Strategy 1: Choose a compelling topic that attracts both your audience and a broader demographic
The topic of Ryan's challenge was epic and directly referred to MrBeast, one of the most popular YouTubers in the world. The challenge has most probably piqued the interest of MrBeast's massive fanbase, who were eager to see if Ryan could deliver the penny to their favorite creator. Plus, the challenge was singular, and viewers were curious to see how Ryan would manage to trade up from a penny to something of higher value.
Strategy 2: Partner with other creators
Ryan managed to secure the participation of MrBeast in two of his videos, the first and the last one. By doing so, he under-promised but over-delivered, leaving his viewers pleasantly surprised and excited for the next video. The collaboration with MrBeast was a strategic move that increased the visibility of Ryan's videos and helped him reach a wider audience.
Strategy 3: Increase your connection with your fanbase by daily vlogging
Ryan posted a video every day for 30 days, documenting & sharing his journey in the One Penny Challenge with its fanbase. The daily vlogging created a sense of anticipation and urgency among viewers, who were eager to see what Ryan would do next. The consistency and frequency of Ryan's uploads helped him gain traction and build momentum, resulting in a massive increase in subscribers.
Strategy 4: Do it for a Good Cause
Ryan used the One Penny Challenge as a fundraiser for Feeding America, a non-profit organization that fights against hunger in the United States. By making the challenge about something bigger than himself, Ryan was able to connect with his viewers on a deeper level and create a sense of purpose around the challenge. This strategy helped him gain the support and loyalty of his viewers, who were eager to participate in the cause.
Strategy 5: Incentivize Your Audience
Ryan incentivized his viewers to subscribe to his channel by contributing financially to Feeding America for every new subscriber gained during the One Penny Challenge. He also actively promoted the cause in his videos, encouraging people to subscribe in a positive way. This strategy created a win-win situation for everyone involved, as Ryan gained more subscribers, and Feeding America received more donations.
In conclusion, Ryan Trahan's One Penny Challenge is an excellent example of how smart strategies, innovation, collaboration, and purpose can drive massive success on YouTube. As a content creator, it is essential to focus on your audience, provide value, and find unique ways to engage them consistently. By following these principles, you too can achieve incredible results on YouTube and other social media platforms.
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ive seen some of his videos but hadnt heard of this challenge till i read this.. though i do watch a ton of mrbeast with my 8-yr old son.
what i found intriguing was... how do you manage to travel across America with just 1 penny.. it sounds impossible unless you are going to be a hooker or something haha
id watch it just to see how he does it..
I think I have seen one of his video